CUPRA Ateca: the brand’s first model

The CUPRA Ateca is an SUV that signals the start of a new era – and is the perfect car to launch CUPRA.

The new CUPRA Ateca’s 2.0 TSI engine delivers 300PS and will be equipped with a newly developed seven-speed direct-shift gearbox (DSG) developed to offer a sporty feel with fast, smooth and precise changes. This model also comes with the 4Drive traction system.

It can reach a top speed of 245km/h (152mph) and go from 0 to 100km/h (0-62mph) in only 5.4 seconds.

The CUPRA Ateca offers a striking exterior look, with a honeycomb effect on the inside of the upper grille with the new CUPRA logo in the centre. The CUPRA letters are in matt aluminium on the lower grill, just above the exclusively designed bumper. Glossy black details are also a constant on the exterior of this car.

Inside, the door panels are upholstered in Alcantara with the CUPRA logo illuminated on an aluminium plaque, standing out on the door sill. There are also Alcantara seats, in black with grey stitching, which is also on the sporty leather steering wheel and gear knob.

Standard equipment in the CUPRA Ateca is oriented towards three basic principles: technology, design and safety. That is why systems such as the keyless entry and start system, wireless charger, GSM signal booster, 360-degree top-view camera, eight-inch touchscreen navigation system plus, dynamic chassis control-adaptive suspension, digital cockpit and park assist all come as standard.

Dr Matthias Rabe, SEAT Executive Vice-President for Research and Development, said: “CUPRA Ateca offers versatility like no other brand. It’s about a unique model in its segment, with 300PS, 4Drive and a new seven-speed DSG. It is the best example of balance between sportsmanship, fun at the wheel and ease of use in everyday life.”