Satisfied customers since the 1920s... Cecil & Larter was founded in the 1920's and has always been in private ownership. The business was very successful in the early decades but when Volvo awarded the company the franchise for the Bury St. Edmunds area in 1970 a whole new era of support and service developed. Cecil & Larter has developed into a multi-franchise group since those early days and now represents the SEAT brand, as well as Volvo for sales and after sales, Cecil & Larter also represents Saab for Servicing and Parts. All three brands are based at the company’s headquarters on Mildenhall Road in Bury St Edmunds at a site ideal for modern car retailing.
Our main strength lies in our people... We pride ourselves on the fact that we retain the best and most experienced people ensuring that our customers always receive a consistently high level of service. Our philosophy is simple. If we ensure we have the best people to look after our customers, our customers will return. We have specialist, skilled technicians in each of the three franchises that we represent, in each case with many years experience on the brand in question. This level of expertise ensures that we are able to offer a truly exceptional service. And ensuring that we retain the best people means the customer gets to deal with the same friendly person again and again, confident in the knowledge that an expert will attend to the technical matters.