Cecil and Larter of Bury St Edmunds have celebrated the opening of their brand new SEAT showroom with a customer open weekend this month. The Town’s Mayor, Julia Wakelam, performed the formal opening duties to mark the start of the celebrations. The new facility features a six car showroom, a hand-over bay and service reception area.

The SEAT franchise has been represented by Cecil and Larter in the town for just over ten years in shared premises with the company’s Volvo operation. The significant investment and shift to a solus operation reflects the growth of the company’s SEAT business as well as the more general progress and development of the brand. With the brand new Ateca and the updated Leon already in the showroom this growth is set to continue. The model range is soon also to be supplemented by the new Ibiza in quarter two and a further cross-over vehicle later in the year.

Commenting on the opening of the new showroom, Ray Cawston, the company’s managing director stated – “we are delighted to make this long-term commitment to the SEAT brand in this, our 90 th year of business in the town. The brand is set to grow in the coming years and the new showroom will enable us to keep pace with this opportunity”.